Big Data Can Power Personalized Marketing Campaigns
The effectiveness of Big Data analytics depends on the purpose to which it is put to use. One way marketers can leverage big data is to improve personalization. With “batch-and-blast” emails, marketers...
View ArticleBig Data: The Good, the Bad and the Ugly
Many companies who invest in a big data platform hoard data. These organizations collect vast amounts of data and don’t delete any of it, fearing it will be needed in the future. Faced with an...
View ArticleBig Data Success Hinges on Putting the Customer First
Marketing (and big data!) is the engine that fuels company growth. To be effective, the marketer has to shift their focus from ensuring the success of their campaigns to ensuring the success of the...
View ArticleHow to Overcome Big Data Challenges
A survey conducted by the SAS Institute reveals that 67% of companies use big data to gain competitive advantage over their competitors. However, it is a fallacy to assume that big data simply equates...
View ArticleTechnology Has Changed College Recruitment
Technology has created a paradigm shift in the way the world operates, and colleges and institutions of higher learning are of no exception. People are now exposed to technology 24/7. Today’s students...
View ArticleHow “Smarter” Institutions of Higher Education Succeed
The all-pervasive nature of technology has forced colleges and universities to overhaul their systems and procedures, and embrace technology to remain competitive. One of the biggest impacts in...
View ArticleSalesforce.com + ExactTarget: Validation for all technical marketers
Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of...
View Article3 Ways Marketers Can Leverage Big Data
A recent Gartner Survey, “Predicts 2013: Information Innovation,” reveals 42% of respondents have either invested in big data technology or are planning to do so within a year. The popularity of big...
View ArticleWebinar: Data + Content and the Ideal Customer
Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on our webinar, “Using Data & Content to Find the Ideal Customer.” Galvin Technologies is a full-service web...
View ArticleSurviving Big Data
Working with Big Data can be a challenge for any business. Companies around the globe, large and small, struggle to deal with the sheer volume and variety of digital information constantly pouring in....
View ArticleDefining and understanding the customer profile
Ask your sales, marketing and client success teams to define a typical customer for your organization and you’ll receive at least three different answers. As I wrote last week, big data can help build...
View ArticleA Survival Guide for Big Data
Recently, we shared how dealing with big data can be like getting lost in the woods. It’s tough to see the big picture with so much digital information surrounding you. The first step to surviving the...
View ArticleAligning Marketing Automation with Content Marketing Strategy
With big data analytics and “hyper-customization” becoming indispensable to generate leads and engage with prospects effectively, marketing automation has become an integral part of the marketing...
View ArticleMaking Sense of Marketing Innovation Programs
Marketing success depends on having a coherent marketing strategy in place that leverages the key strengths of the company to engage with prospects effectively throughout their customer journey....
View ArticleQuantity versus quality leads
Marketers strive to get more and more leads. The underlying logic is since it is customers who provide revenue, and leads bring in customers, more leads would mean more customers and hence more...
View ArticleWe are the ROI of marketing automation
Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” confirms the obvious when it...
View ArticleHow to Customize and Personalize for the B2B Buyer
According to CMO Council, 54% of all consumers in the U.S. and Canada would consider ending their loyalty relationships if they were not given tailor-made, relevant content and offers. Providing...
View ArticleB2C marketers go old school… kind of
Growing up, I remember going shopping with my dad to a locally owned men’s clothing store off of our town’s main street. I enjoyed our visits to the shop as the owner and his son knew my family by...
View ArticleMarketing throughout the Customer Journey
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk about it. You’ve certainly experienced it for yourself. Every once in awhile it’s a trendy phrase, but it’s...
View ArticleMaking Sense of Marketing Innovation Programs
Marketing success depends on having a coherent marketing strategy in place that leverages the key strengths of the company to engage with prospects effectively throughout their customer journey....
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